At coffee this week, Terry Schurter, Chris Williams and I were talking about business process management.
We acknowledged that BPM software is designed to manage ‘business’ processes, but that most of the processes that are being managed by BPM software are not what you would call critical. Typical processes that are managed include things like new hires, termination, salary adjustments, purchase order requests, capital acquisitions, claims processing, customer service, etc.
What is a critical process, you ask? Before today, I would have said that ingredients for a critical process include: A process that spans departments; A process that takes a good deal of time [too long]; A process that is expensive to manage; and/or A process that is very expensive if a mistake is made. After this week’s conversation, I would acknowledge that the customer process [experience] is likely the real key process because without customers, you have no business.
Our Thoughts…
Today, as companies begin to manage their business processes, they will likely run through a process similar to this: Identify the process; Document the process; Repeat the process to make sure that it is ‘real’; Measure it; Improve it; and Measure again to make sure they have improved it.
As I mentioned last week, Terry pointed out a different way to look at processes: Moments of truth [places where your business processes touch the customer or the customer touches your business process], Break points [hand-offs] and Business rules [how your company does business].
I think that companies looking to improve their processes tend to look only at their business rules. I think that they should also analyze the Break points. And, I think that they should not only analyze their Moments of truth, but realize that the customer process [experience] should be a key driver of improvements that will be made.
With your customer process in mind, you can make better process decisions: If it improves the customer experience, it is a good choice – If it doesn’t improve the customer experience, it is a bad choice.
Your Thoughts…
We acknowledged that BPM software is designed to manage ‘business’ processes, but that most of the processes that are being managed by BPM software are not what you would call critical. Typical processes that are managed include things like new hires, termination, salary adjustments, purchase order requests, capital acquisitions, claims processing, customer service, etc.
What is a critical process, you ask? Before today, I would have said that ingredients for a critical process include: A process that spans departments; A process that takes a good deal of time [too long]; A process that is expensive to manage; and/or A process that is very expensive if a mistake is made. After this week’s conversation, I would acknowledge that the customer process [experience] is likely the real key process because without customers, you have no business.
Our Thoughts…
Today, as companies begin to manage their business processes, they will likely run through a process similar to this: Identify the process; Document the process; Repeat the process to make sure that it is ‘real’; Measure it; Improve it; and Measure again to make sure they have improved it.
As I mentioned last week, Terry pointed out a different way to look at processes: Moments of truth [places where your business processes touch the customer or the customer touches your business process], Break points [hand-offs] and Business rules [how your company does business].
I think that companies looking to improve their processes tend to look only at their business rules. I think that they should also analyze the Break points. And, I think that they should not only analyze their Moments of truth, but realize that the customer process [experience] should be a key driver of improvements that will be made.
With your customer process in mind, you can make better process decisions: If it improves the customer experience, it is a good choice – If it doesn’t improve the customer experience, it is a bad choice.
Your Thoughts…

