Friday, November 14, 2008

See previous blog for the background to this blog...

A response from Terry Schurter, Director of International Process and Performance Institute…

The opportunity here is far greater than even your insightful (but modest) article presents...
It all starts with one basic premise. Process improvement, when done right, Reduces Costs, Enhances Service (to the customer) and these two things combine to Increase Revenues.

Let's look at that again. Regardless of what our motivation is to improve our business processes, when we do so by eliminating the very causes of work (the right way to improve process), we eliminate internal hand-offs, non value-add work, and extraneous customer touch points that are such a huge source of customer dissatisfaction.

That means it costs less for us to do the work we normally do and there are fewer places for deviations to occur that negatively affect our customers.

So if we can decrease our costs and increase our customer satisfaction level by doing so - why wouldn't we do that? Why wouldn't we do that every place we can, regardless of economic conditions? Why wouldn't we do that when our competitors aren't doing it, and give ourselves significant competitive differentiation?

What the economic conditions should be telling us is that what we are investing in now is not what we should be investing in (its why we are here), that keeping our customers is more important now than ever, and that taking steps to improve our customers' satisfaction level while reducing our costs of doing business (at the same time, with the same actions/investment) is the one thing we can't afford not to do.

Or we can crush budgets, make everyone miserable with restrictive policies, trigger widespread frustration by dumping the burden on employees already over-worked, and moan and groan about the wicked trick fate has played on us.

Not a hard decision from where I'm sitting...

Our Thoughts…

I think that this response takes my ‘Ideas’ for cost cutting from last week to its logical conclusion.

I think this says it all and says it simply – ‘Process improvement, when done right, Reduces Costs, Enhances Service (to the customer) and these two things combine to Increase Revenues’.

Your Thoughts…

I would really like to see your thoughts on this topic.

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