Most people would expect BPM software to shorten cycle times. And, it is easy to show hard dollar savings from shortened cycle times. There are other benefits to using BPM software that are much more difficult to put into hard dollars.
Forrester has identified a very important one – Increased Productivity. They reviewed more than 50 BPM related customer case studies. They determined that these companies achieved increased productivity by:
Our Thoughts...
Increased Productivity, as explained above, will provide a ‘time to market’ advantage and can reduce costly ‘mistakes’.
Simple logic says that if you can automate tasks and auto-invocate business rules, the result should be fewer mistakes. And, mistakes can be costly.
Most people don’t really understand ‘time to market’. Let’s look at a couple of examples of the importance of ‘time to market’.
Amazon was the first company to sell books on-line. Their competition didn’t really believe in selling books on-line, so they waited to get into that market. By the time they got there, it was too late. Amazon knew how to market their books. They knew where and when to stock inventory. They knew how to ship and had relationships in place. It will be a long time before anyone supplants them as #1 bookseller.
Apple was the first company to see that a better idea for a ‘walkman’ was to use flash memory. They came up with ‘sexy’ packaging – the iPod. They saw an opportunity to be your music store. They put it all together and got to market before competitors could respond. They made it difficult to compete by making sure songs bought at the Apple store would only run on an iPod. There are others out their now, but can they are far behind?
Apple is also an example of being late – they were late with the iPhone. They have to go the extra mile with deals, features, etc. to get people to stop using a phone that they just purchased and spend big bucks for this new fancy phone. Think how much easier this would have been had they been first.
The moral of the story – it is much easier if you are first. And, the first one to market can make a lot more money.
Your Thoughts...
Forrester has identified a very important one – Increased Productivity. They reviewed more than 50 BPM related customer case studies. They determined that these companies achieved increased productivity by:
- Automation of tasks
- Auto-invocation of business rules
- Orchestration of mass changes
Our Thoughts...
Increased Productivity, as explained above, will provide a ‘time to market’ advantage and can reduce costly ‘mistakes’.
Simple logic says that if you can automate tasks and auto-invocate business rules, the result should be fewer mistakes. And, mistakes can be costly.
Most people don’t really understand ‘time to market’. Let’s look at a couple of examples of the importance of ‘time to market’.
Amazon was the first company to sell books on-line. Their competition didn’t really believe in selling books on-line, so they waited to get into that market. By the time they got there, it was too late. Amazon knew how to market their books. They knew where and when to stock inventory. They knew how to ship and had relationships in place. It will be a long time before anyone supplants them as #1 bookseller.
Apple was the first company to see that a better idea for a ‘walkman’ was to use flash memory. They came up with ‘sexy’ packaging – the iPod. They saw an opportunity to be your music store. They put it all together and got to market before competitors could respond. They made it difficult to compete by making sure songs bought at the Apple store would only run on an iPod. There are others out their now, but can they are far behind?
Apple is also an example of being late – they were late with the iPhone. They have to go the extra mile with deals, features, etc. to get people to stop using a phone that they just purchased and spend big bucks for this new fancy phone. Think how much easier this would have been had they been first.
The moral of the story – it is much easier if you are first. And, the first one to market can make a lot more money.
Your Thoughts...
posted by Scott Cleveland at 12:40 PM
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