What makes PLM so powerful?
The power of PLM is its inherent ability to model the business environment. This makes PLM straightforward and rewards simplicity. The items you include in a PLM system should be present in the business processes: drawings, models, parts, product structure, requirements,... The "art" to PLM design comes from making sure that you don't create conflicts in your data model. A classic example is creating 2 PLM data items for equivalent business items: if for instance one business unit calls their parts "part" and another calls theirs "component". Any attempt to use common parts, reuse assemblies, or report on structures is going to be much more difficult (possibly impossible in the short term). Now this is an obvious example and most people will understand the problem here but there are many more subtle occurences and managing the PLM data model is a crucial task.
